New from the Blog

Spirit Line: Conflict and Vulnerability in Storytelling

Spirit Line: Conflict and Vulnerability in Storytelling

In ancient Navajo culture, custom held that weavers include an unmatched thread into each of their rugs.  This contrasting color was designed to run from side to side all the way to the outside edge. With a practiced eye, authenticity can be spotted by this intentional flaw called the Spirit Line.   The Navajo intended the Spirit Line to release energy ...

Storytelling: Your Brand in Practice

Storytelling: Your Brand in Practice

Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.

Big brands have long understood the power of story to build loyal relationships with consumers.   Think about companies like Apple, Starbucks and Fed-Ex.  Most of us remember the character Tom Hanks played ...
Anne Kreamer

Melting Down At Work?

“It’s Always Personal” (Random House, March 2011), Anne Kreamer’s newest book gets to the heart of our emotional lives in the workplace. It’s a fascinating account of the tears and fears most of us struggle to suppress when we’re in the office. As a former corporate executive and someone who now coaches business leaders, I understand this landscape well. Kreamer ...

STORIES-AT-WORK

The Power of Storytelling

For the last year, we have had the privilege of building and delivering a development program on storytelling that is reshaping the way sales leaders, their teams, and senior executives connect with one another. The program was conceived from the desire to tap the wisdom already in the firm. We used storytelling to unearth this buried treasure and within ...

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