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Creativity and the Everyday Brain

Article originally published by NPR. Click here to read the original story. Creativity and the Everyday Brain By Krista Tippet / NPR Radio How do we prime our brains to take the meandering mental paths necessary for creativity? New techniques of brain imaging, Rex Jung, PhD says, are helping us gain a whole new view on the differences between intelligence, creativity, and personality. ...

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Brand Insights: UCLA Medicine

At a recent doctor’s appointment, I picked up an issue of UCLA Medicine, a beautifully published quarterly, targeted to medical staff and available to patients.   This issue, Winter/Spring 2012, featured an interview with David Feinberg, MD, MBA, and CEO of UCLA Health System.  It contains profound branding insights that go beyond the container of medicine.  Dr. Feinberg’s comments are brimming ...

Spirit Line: Conflict and Vulnerability in Storytelling

Spirit Line: Conflict and Vulnerability in Storytelling

In ancient Navajo culture, custom held that weavers include an unmatched thread into each of their rugs.  This contrasting color was designed to run from side to side all the way to the outside edge. With a practiced eye, authenticity can be spotted by this intentional flaw called the Spirit Line.   The Navajo intended the Spirit Line to release energy ...

Storytelling: Your Brand in Practice

Storytelling: Your Brand in Practice

Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.

Big brands have long understood the power of story to build loyal relationships with consumers.   Think about companies like Apple, Starbucks and Fed-Ex.  Most of us remember the character Tom Hanks played ...
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