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42 Rules for Creating WE
February 16, 2011 by Catherine Mullally
Filed under Articles
Neuroscience For Leaders
For the past 30 years, Benchmark Communications, Inc. has integrated neuroscience principles and practices into our client projects to help leaders better understand how to optimize the workplace and create higher levels of productivity, engagement and innovation at work.
In 2007 we launched The Creating WE Institute and with our cadre of consultants and coaches, we now have... Read more »
Your Virtual Brand
January 26, 2011 by Catherine Mullally
Filed under Articles
Most of the talk on developing a personal leadership brand focus- es on live interaction—how you present yourself in face-to-face situations, where people see or hear you. But in our global world, your interactions are increasingly remote. And you lead more in three ways: by writing, in virtual meetings, and through the Internet. You may be an outstanding face-to- face leader; now you need to define... Read more »
Leadership Brand – Build It by Taking Eight Paths.
November 13, 2010 by Catherine Mullally
Filed under Articles
As we consider candidates for the job of President of the United States, we’re inundated with messages of leadership, as candidates demonstrate the power of their background, their ability to inspire, their policies, and greater hold on the golden qualities of leadership.
Likewise, each of us wants to have an integrated, effective life, one where we are understood and rewarded for our highest potential;... Read more »
From the Blog
Creativity and the Everyday Brain
April 24, 2012 by Catherine Mullally
Filed under Wisdom Practices
Article originally published by NPR. Click here to read the original story.
Creativity and the Everyday Brain
By Krista Tippet / NPR Radio
How do we prime our brains to take the meandering mental paths necessary for creativity? New techniques of brain imaging, Rex Jung, PhD says, are helping us gain a whole new view on the differences between intelligence, creativity, and personality. He unsettles... Read more »
Brand Insights: UCLA Medicine
April 6, 2012 by Catherine Mullally
Filed under Leadership
At a recent doctor’s appointment, I picked up an issue of UCLA Medicine, a beautifully published quarterly, targeted to medical staff and available to patients. This issue, Winter/Spring 2012, featured an interview with David Feinberg, MD, MBA, and CEO of UCLA Health System. It contains profound branding insights that go beyond the container of medicine. Dr. Feinberg’s comments are brimming... Read more »
Spirit Line: Conflict and Vulnerability in Storytelling
January 14, 2012 by Catherine Mullally
Filed under Storytelling
In ancient Navajo culture, custom held that weavers include an unmatched thread into each of their rugs. This contrasting color was designed to run from side to side all the way to the outside edge. With a practiced eye, authenticity can be spotted by this intentional flaw called the Spirit Line. The Navajo intended the Spirit Line to release energy trapped inside the rug, concluding the current... Read more »
Storytelling: Your Brand in Practice
January 9, 2012 by Catherine Mullally
Filed under Storytelling, Wisdom Practices
Tell me a fact and I’ll learn. Tell me a truth and I’ll believe.
But tell me a story and it will live in my heart forever.
Big brands have long understood the power of story to build loyal relationships with consumers. Think about companies like Apple, Starbucks and Fed-Ex. Most of us remember the character Tom Hanks played in “Cast Away”. After surviving both a plane crash and years... Read more »
Melting Down At Work?
May 16, 2011 by Catherine Mullally
Filed under Leadership
“It’s Always Personal” (Random House, March 2011), Anne Kreamer’s newest book gets to the heart of our emotional lives in the workplace. It’s a fascinating account of the tears and fears most of us struggle to suppress when we’re in the office. As a former corporate executive and someone who now coaches business leaders, I understand this landscape well. Kreamer has meticulously researched... Read more »
