Creativity and the Everyday Brain
April 24, 2012 by Catherine Mullally
Filed under Wisdom Practices
Article originally published by NPR. Click here to read the original story.
Creativity and the Everyday Brain
By Krista Tippet / NPR Radio
How do we prime our brains to take the meandering mental paths necessary for creativity? New techniques of brain imaging, Rex Jung, PhD says, are helping us gain a whole new view on the differences between intelligence, creativity, and personality. He unsettles... Read more »
Brand Insights: UCLA Medicine
April 6, 2012 by Catherine Mullally
Filed under Leadership
At a recent doctor’s appointment, I picked up an issue of UCLA Medicine, a beautifully published quarterly, targeted to medical staff and available to patients. This issue, Winter/Spring 2012, featured an interview with David Feinberg, MD, MBA, and CEO of UCLA Health System. It contains profound branding insights that go beyond the container of medicine. Dr. Feinberg’s comments are brimming... Read more »
Spirit Line: Conflict and Vulnerability in Storytelling
January 14, 2012 by Catherine Mullally
Filed under Storytelling
In ancient Navajo culture, custom held that weavers include an unmatched thread into each of their rugs. This contrasting color was designed to run from side to side all the way to the outside edge. With a practiced eye, authenticity can be spotted by this intentional flaw called the Spirit Line. The Navajo intended the Spirit Line to release energy trapped inside the rug, concluding the current... Read more »
Storytelling: Your Brand in Practice
January 9, 2012 by Catherine Mullally
Filed under Storytelling, Wisdom Practices
Tell me a fact and I’ll learn. Tell me a truth and I’ll believe.
But tell me a story and it will live in my heart forever.
Big brands have long understood the power of story to build loyal relationships with consumers. Think about companies like Apple, Starbucks and Fed-Ex. Most of us remember the character Tom Hanks played in “Cast Away”. After surviving both a plane crash and years... Read more »
Melting Down At Work?
May 16, 2011 by Catherine Mullally
Filed under Leadership
“It’s Always Personal” (Random House, March 2011), Anne Kreamer’s newest book gets to the heart of our emotional lives in the workplace. It’s a fascinating account of the tears and fears most of us struggle to suppress when we’re in the office. As a former corporate executive and someone who now coaches business leaders, I understand this landscape well. Kreamer has meticulously researched... Read more »
