Brand Strategy
Who Is This For?
Strategic brand development is a critical tool for start-ups, small businesses, newly created corporate divisions or those undergoing re-organization.
Why Do We Need It?
Marketing teaches us that the most effective brands conjure an immediate emotional response. Branding is an essential strategic tool and the only way for businesses to create a community of consumers who understand, appreciate and want what they have to offer. This is the wisdom of attribute association and it is as important for a corporate division as it is for ubiquitous consumer brands. The benefits are clear: Consumer awareness, loyalty and word-of-mouth, the best marketing that “money can’t buy”.
What Is The Content?
This is a consulting service that is always guided by the demands of the client. Areas covered vary but may include:
- Brand Assessment/Who are You?
- Positioning
- Unique Selling Points
- Knowing, Loving and Targeting your Consumer
- The Message & The Promise
- The Messengers
- Brand Extension and Business Development
- Keeping it Fresh
How Is It Done?
The “discovery” process begins with an initial meeting with the principal executives and reveals business history, brand and organizational objectives. The work may include individual meetings with team members, facilitated group brainstorming sessions, image and messaging recommendations, along with a practical, step-by-step process for the development of a brand position and subsequent communications strategy.
